Designing for Impact

Introduction
With a passion for creating designs that leave a lasting impression, Vela is a talented graphic designer, illustrator, and photographer based in Los Angeles. Her diverse skillset and attention to detail make her a sought-after professional in the design world.

Education and Experience
Vela has honed her skills through her education, earning a Bachelor of Art in Graphic Design with honors and a minor in Film Studies from Loyola Marymount University. Currently, she works as a full-time graphic designer at Puff Bar, but also welcomes freelance projects to further expand her portfolio.

She is an active member at Soho House as a Soho Fellow.

Projects
One of Vela's notable projects is "NFT-New Feminists' Territory," a project that combines art and activism to make a positive impact. With this project, she aims to raise money to support women's financial literacy, demonstrating her commitment to using her talents for good causes.

Vela is open to freelance work, please email:
vela.yilin.design@gmail.com

click for resume.

Vela’s Creative Statement

Graphic design is what we see and breathe every day, they can be almost unnoticeable, but they slowly affect us in a very subtle way.

Just like other human beings, I gravitate towards visually pleasant things from a very young age. However, after middle school, I found myself in a place where I find visually unpleasant designs extremely disturbing. My urge to fix the ‘wrongs’ increased day by day, and it frustrates me when realizing that I did not have the knowledge and tools to solve the problems. However, the moment when I found out about visual language and graphic design was the moment I found my passion in life, and I extremely appreciate that the education I got from Loyola Marymount University College of Fine Arts enables me to make graphic design my profession.

Artists express emotions for themselves, graphic designers express spirits for others. I believe that graphic design does not only involves art and technology, but also empathy. A genuine and heartfelt communication with clients is crucial for setting the right direction in design. As a graphic designer, I recognize that a project is just a part of my portfolio; but for clients, the projects might become a major part of the rest of their lives. Therefore, I value every project with the same amount of care and love.