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ABOUT VELA
BRAND IDENTITY CASE STUDY
vela.yilin.design@gmail.com




Flower Home


For 'Flower Home', a ceramic vase studio renowned for its handcrafted creations, we delved into the essence of their craft to design a bespoke typeface aptly named 'Clay'.

This typeface is the embodiment of 'Flower Home's dedication to the organic, the handmade, and the uniquely clay-like qualities of their products. By employing only organic shapes—perfect circles, smooth curves, and soft angles—we crafted a typeface that is at once adorable and sleek, merging the timeless elegance of classic design with a modern, funky twist.

'Clay' is more than just a typeface; it's a visual narrative that speaks to the heart of 'Flower Home's brand identity. It encapsulates the studio's commitment to creating pieces that are not only functional but also imbued with character and warmth. The choice of elements in 'Clay' ensures that it communicates the brand's message of handcrafted perfection and organic beauty, making it perfectly aligned with 'Flower Home's vibe.