VELA’S
GRAPHIC DESIGN PORTFOLIO



WHAT I DESIGN

Logo Design

Brand Identity

Website

Packaging

Menu

Social Media

Email

Poster / Banners

Merch Design
Illustration / Motion



BRAND IDENTITY CASE STUDY



ABOUT VELA
LOGO DESIGN
vela.yilin.design@gmail.com



1. SAINT MOD VINTAGE

Saint Mod Vintage's brand identity captures the essence of 1960s London through a vibrant and artistic design approach. The custom typography crafted specifically for the logo, which blends groovy elements with clean lines for a modern twist.







2. CLONKEY

For the "Clonkey" logo, I created a design based on my client's children's book, which explores the balance between creativity ("clown") and logic ("donkey").  The goal was to appeal to teenagers and young adults.  The new logo features a minimalist donkey head with a star-shaped eye, representing creativity and logic. Using a darker color palette and a custom typeface, the design is fun yet edgy, perfect for T-shirts and other merchandise.




3. 无添加 • 老味道


For '无添加，老味道',  I embraced the essence of authenticity and groundedness, embodying the brand's commitment to "无添加" (no additives) in every aspect of our design.

The packaging design is a heartfelt tribute to the brand's ethos, featuring illustrations that are as meaningful as they are visually appealing. One version showcases a goose, symbolizing simplicity and naturalness, while the other features a mooncake, conjuring images of tradition and festivity. Each illustration is carefully crafted to not only attract the eye but also to tell a story — a story of food that promises purity, quality, and a return to the roots.




4. TRIPZ


For the TRIPZ logo, I created a distinctive design that embodies the brand's essence, targeting travelers and wellness enthusiasts. The logo features a custom typography and a mushroom icon, highlighting the unique elements of travel, mushrooms, and CBD. The reddish-orange color palette is both strong and elegant, appealing to a feminine yet energetic audience while also resonating with non-female customers. This balanced approach ensures the logo effectively communicates the brand's identity across various mediums.




5. Pal Abroad


For '无添加，老味道',  I embraced the essence of authenticity and groundedness, embodying the brand's commitment to "无添加" (no additives) in every aspect of our design.

The packaging design is a heartfelt tribute to the brand's ethos, featuring illustrations that are as meaningful as they are visually appealing. One version showcases a goose, symbolizing simplicity and naturalness, while the other features a mooncake, conjuring images of tradition and festivity. Each illustration is carefully crafted to not only attract the eye but also to tell a story — a story of food that promises purity, quality, and a return to the roots.