VELA’S
GRAPHIC DESIGN PORTFOLIO



WHAT I DESIGN

Logo Design

Brand Identity

Website

Packaging

Menu

Social Media

Email

Poster / Banners

Merch Design
Illustration / Motion



BRAND IDENTITY CASE STUDY



ABOUT VELA
MENU DESIGN
vela.yilin.design@gmail.com



1. CHINESE NEW YEAR DINNER PARTY MENU


For the Chinese New Year menu, I created a design that is luxurious, full of life, and deeply connected to the Year of the Dragon. Blending modern elegance with traditional richness, the menu evokes the festive spirit through simple yet vibrant elements. Despite a rapid 48-hour turnaround, the design maintains high quality and depth, offering an inviting and positive dining atmosphere.





2. 潮正和 Hotpot


For "潮正和," a traditional hotpot restaurant from ChaoShan, China, renowned for its fresh beef, rich soup, and firm meatballs, I designed a menu that perfectly complements its authentic offerings. The menu features a clean and fresh aesthetic, utilizing warm colors, beautiful illustrations, high-quality appetizing photography, and traditional-style Chinese characters. This design captures the essence of ChaoShan hotpot, creating an inviting and appetizing experience for diners.