VELA’S
GRAPHIC DESIGN PORTFOLIO



WHAT I DESIGN

Logo Design

Brand Identity

Website

Packaging

Menu

Social Media

Email

Poster / Banners

Merch Design
Illustration / Motion



BRAND IDENTITY CASE STUDY



ABOUT VELA
BRAND IDENTITY CASE STUDY
vela.yilin.design@gmail.com




Saint Mod Vintage


Saint Mod Vintage’s brand identity captures the essence of 1960s London through a vibrant and artistic design approach. I created a cohesive visual identity that nods to the past while appealing to contemporary aesthetics, making it a standout in the vintage fashion industry.

The color palette features bright and optimistic tones of red, blue, yellow, and purple, alongside sophisticated off-black and off-white, imbuing the brand with a retro yet fresh vibe. This is paired with custom typography crafted specifically for the logo, blending groovy elements with clean lines for a modern twist. Consistency is maintained with two additional typefaces that complement the primary logo, ensuring a seamless visual flow across all brand communications.

Decorative elements are strategically designed to enhance the playful and dynamic character of the brand. These icons, rendered in the vibrant colors of the brand’s palette, are integrated across various touchpoints, including business cards. This thoughtful design approach not only strengthens the visual identity but also solidifies Saint Mod Vintage’s presence in the market, leaving a lasting impression that is both fun and artistically compelling.