VELA’S
GRAPHIC DESIGN PORTFOLIO



WHAT I DESIGN

Logo Design

Brand Identity

Website

Packaging

Menu

Social Media

Email

Poster / Banners

Merch Design
Illustration / Motion



BRAND IDENTITY CASE STUDY



ABOUT VELA
BRAND IDENTITY CASE STUDY
vela.yilin.design@gmail.com


MOTHAIBA VODKA


For MOTHAIBA, my mission was to sculpt a brand identity that resonates with modernity and contemporaneity. I meticulously curated a color palette that speaks to the essence of the brand, while designing distinctive bottle and potential box presentations that stand out in any setting.

My approach was to blend creativity with a touch of science, crafting imagery that subtly nods to the Asian origins of its botanicals without making it the focal point. This careful balance of elements ensures that the brand identity not only captivates but also retains a versatile foundation for seamless extension into digital realms, including a future website.

Through this project, I have not just created a brand identity for MOTHAIBA but forged a narrative that intertwines innovation with heritage, designed to engage and inspire across all touchpoints.