VELA’S
GRAPHIC DESIGN PORTFOLIO



WHAT I DESIGN

Logo Design

Brand Identity

Website

Packaging

Menu

Social Media

Email

Poster / Banners

Merch Design
Illustration / Motion



BRAND IDENTITY CASE STUDY



ABOUT VELA
PACKAGING DESIGN
vela.yilin.design@gmail.com



1. Puff Delta


For "Puff Delta," our design philosophy centered on encapsulating the essence of relaxation and elevation that Delta 8 offers. We used a gradient bubble motif to symbolize the gentle high of Delta 8, serving as both a brand identifier and a narrative device. To enhance the sensory experience, we employed vibrant colors representing the product's potent and juicy flavors, inviting consumers into a world of taste. This approach ensures the packaging stands out, promising a unique high and a feast for the senses.




2. MOTHAIBA 
For MOTHAIBA, our mission was to sculpt a brand identity that resonates with modernity and contemporaneity. We curated a color palette that embodies the brand's essence and designed distinctive bottle and box presentations that stand out. Our approach blended creativity with a touch of science, subtly nodding to the Asian origins of its botanicals without making it the focal point. This balance ensures the brand identity captivates and extends seamlessly into digital realms. The result is a narrative that intertwines innovation with heritage, designed to engage and inspire across all touchpoints.




3. ORGANIC FRUITS
For "Organic Fruits," our design strategy embodied simplicity and the essence of organic purity. We aimed to communicate the natural quality of the product directly, incorporating a concise nutritional breakdown on the packaging to highlight transparency and health-consciousness. The result is a packaging design that stands as a paradigm of simplicity and elegance, focusing on the beauty of the organic and the straightforward. This design aligns with the brand's ethos and sets a new standard for clarity and transparency in the market.




4. 无添加 • 老味道
For "无添加，老味道," we embraced authenticity and groundedness to embody the brand's commitment to "无添加" (no additives). Our design encapsulates the wholesome, unadulterated spirit of their offerings with a comforting, inviting, and appetizing aesthetic. The packaging features meaningful illustrations—a goose symbolizing simplicity and naturalness, and a mooncake evoking tradition and festivity. Each illustration tells a story of purity, quality, and a return to the roots, aligning perfectly with the brand's ethos.